Designer / Art Director
Sydney, Australia.
please email for more info.
Calendar I made for FCS to celebrate KS taking his 10th world title. A Japanese surfing magazine liked it enough to cover mount it which is special.
I also made a poster but its in the states… somewhere ‘waiting for Kelly’ to sign.
Digital gallery with copy on each image: surffcs.com/kellyslater10
The biggest website project i have ever designed and managed… and seems to be growing by the day.
Pretty wild application of one of the H-3 Ads in France. Kinda feels like its defacing the building, but hey if they like it that much go for it.
As part of the a new branding package for Gorilla, a Surf Hardware company on Sydney’s northern beaches, I have designed and managed development for their new website. The site has significantly boosted the profile of the brand and is averaging around a 10% increase in unique hits each week.
Promo material and packaging from the FCS H-3 Nexus Campaign. The campaign has been rolled out Global and is receiving very positive feedback.
The campaign involved a location shoot on sydney’s nth beaches with a hi-definition camera, Peter Boskovic (one of Australia’s leading surf photographers), a jet-ski and a handful of the worlds most celebrated surfers. It is the second instalment in the parallel FCS 2 sides campaign. In this case ‘SCIENCE + ART’
As an extension of the H-3 Nexus campaign this development video was developed to tell the story of the fin. The video is just about to hit 20,000 views and as part of the campaign created an unprecedented demand for the product before it even came close to hitting shelves.
H-3 video edits Crumpy
These videos we’re developed as part of the H-3 Nexus campaign for global surfhardware leader FCS.
The campaign involved a location shoot on sydney’s nth beaches with a hi-definition camera, Peter Boskovic (one of Australia’s leading surf photographers), a jet-ski and a handful of the worlds most celebrated surfers that have an ‘Artistic’ edge to their style. It also included a studio shoot utilising a smoke machine and tinted lights to highlight the ‘Science’ aspect to the campaign.
These videos we’re developed as part of the H-3 Nexus campaign for global surfhardware leader FCS.
The campaign involved a location shoot on sydney’s nth beaches with a hi-definition camera, Peter Boskovic (one of Australia’s leading surf photographers), a jet-ski and a handful of the worlds most celebrated surfers that have an ‘Artistic’ edge to their style. It also included a studio shoot utilising a smoke machine and tinted lights to highlight the ‘Science’ aspect to the campaign.
Sorry been busy. On the way is a whole years worth of branding for ‘The Big Exo Day‘ at Sydney Olympic park. An FCS campaign to celebrate Kelly Slater’s 10th world title, new branding for Sydney surf company Gorilla (formally Gorilla Grip), the full H-3 campaign for FCS. New websites surffcs.com, gorillasurf.com and misfitshapes.com. A bunch of packaging, and advertising projects for FCS, Gorilla and more… as they say. Talk soon. Josh
Global Campaign for FCS.
FCS is a surf hardware company that created the worlds original detachable fin system. The brief was to show that they have a wider range of products than just the fins that they are so well respected for.
We shot as much of the still life composition as possible lining the photos up with an outline of a fin until it fitted perfect. Finishing touches in photoshop.
